2017 Xbox Year In Review

Web Campaign & Social shareables

Group Creative Director: Dan Vanderhei Creative Director: Norio Ichikawa Lead Developer: Jason Justice Developer: Rob McFeters UX Designer: Jacqueline Conrad Copywriter: Kathryn Guess

Each year, Xbox provides its players with a Year in Review - an opportunity to give players their data highlights. In 2017, Xbox gathered 7,440,081,902 data points from their players. The landing experience connects players to their data with themed visualizes of the data.

As the Art Director on the campaign, I Developed the concept theme execution and design for data visualization elements through multiple review rounds. I collaborated with developers to create code-ready SVGs. The campaign touched email, desktop & mobile landing experience and social. The final result was an almost exact replica of my original design psds.