Erik Buell Racing

Print & social

Social Creative Director: Ken Hanson Social Content Writer: Jon Mastrich
Print Creative Director: Tony Maurer Retoucher: Brad Rochford

EBR’s combination of innovation, engineering and three decades of racing-experience yielded America’s first, world-class superbike built in East Troy, Wisconsin. EBR needed to distinguish themselves and create a community of fans. The first campaign was "Pure Athleticism", a build-up reveal for the new naked 1190 SX and the last campaign was "Speed Unites Us" with the question "Speed is..."

As Lead Designer, I worked closely with the creative director and social content planner to design a template set for posting. I selected photography to accompany quotes and headlines. Throughout designing for EBR, I made sure each design felt smart and badass.