Add Life to Every Listing

Awareness Campaign

Copywriter: Shannon Stringer Creative Director: Cailen Guhl Editor: Nick Escobar Marketing PMM: Quinn Weiss
Production: PB& Seattle, Patrick Kehoe, Van Alan Blumreich

As the leading spatial data company, Matterport’s 3D data platform enables anyone to create an accurate and immersive 3D tour. In the wake of the NAR settlement, real estate agents needed to really show their value to buyers and sellers. We needed to shift Matterport’s perception and encourage more Real Estate Agents to integrate new features into their listings. Real estate agents are always multitasking, so should their property listings.

The dialogue twist in this awareness ad series, shows that Matteport’s 24/7 property marketing saves realtors time, so they can Add More Life to Every Listing. More birdwatching, more yoga, more skydiving, more listings sold. Real estate is always on their mind, but each situation showcased a property marketing feature that saved time.

As Art Director on the project, I ideated and pitched ad ideas to the CEO alongside my team. Developed storyboards, casting, location, and wardrobe selection, simplified software and demo selection, developed a campaign toolkit, retouching and layout for ad placements and landing page assets.

FROM THE CEO

"About time. Awesome. Getting quirky is everything and memorable. I think you guys nailed it. I would run one of each of these in a Super Bowl ad. We've gotta do more like this."


FROM THE CMO

"We started with one goal in mind: to create thumb-stopping creative that speaks directly to agents. As you can see, our [Creative] team nailed that."