Video & Social shareables
ATMpass is a membership designed to eliminate ATM surcharge fees without the headache of changing banks or getting a new credit card. Our target was millenials, who frequently use ATMs and to encourage giving or requesting an ATMpass subscription as a gift for any occasion. The videos each educated, entertained and showed something not so fun — ATM fees — in a fun and quirky light.
As the Art Director on the campaign, I developed a moodboard that was colorful, soft and the opposite of ATM and banking. I created the storyboards for the videos, illustrated the scenes and oversaw the video production. I designed social posts and cover photos for social channels.