The work trend index

Thought Leadership

Creative Director: Hana Kato Copywriter: Olivia Tinsley Motion Graphics: Emily Klammer
Account Supervisor: Kelly Hemphill Data Analytics: Matisse Madsen & Amy Jones Earned Strategy: Clare Kleinedler


The way we work changed rapidly during the COVID-19 pandemic, and with cloud software like Teams, there was an opportunity for Microsoft 365 to share quarterly data and insights as products and productivity continue to evolve.

In The Work Trends Index report, we created social-first data visualizations to pitch to media and publish on Microsoft’s blog. These quick-turn graphics turned timely data into engaging and newsworthy stories and insights. As Art Director, I set the editorial visual aesthetic, pulled in our analytics team for raw data conversion, oversaw animation and ensured accuracy in specs & datapoints. The report gained earned coverage in top-tier media outlets and praise across departments internally at Microsoft.


FROM THE CLIENT


"I've worked with so many agencies and hands down— this team is the most talented.
You guys have been incredible. Thank you again, we really mean it. "


Microsoft 365 is a client of Assembly and all effort for this project was contracted through the company.