Microsoft 365

PINTEREST CHANNEL STRATEGY

Creative Director: Hana Kato Copywriter: Olivia Tinsley
Digital Strategist: Erica Bell Account Supervisor: Kelly Hemphill Designers: Emma Dowling, Emily Klammer

The Microsoft 365 Pinterest channel needed a restart to reach small & medium-sized businesses and feature existing blog resources. We developed a Pinterest channel strategy to help them break through and empower businesses while driving owned website traffic and referrals. The strategy included: a competitive audit, boards structure, search optimization, channel best practices and audience insights.

As Art Director on the project, I developed and presented the design system for templates in accordance with the competitive audit, best practices and device safe zones. For channel launch, we created weekly pins on a sprint-style basis focused on business insights.